Chicago's Top SEO Agency
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
What Makes Us the Best SEO Agency
At Karben, we utilize a systematic approach that ensures SEO success for your business. Our SEO Consultants look at multiple factors that will help maximize your visibility across all search engines. We will work tirelessly to build your on and off page strategy to help grow your business.
Key Benefits to Search Engine Optimization (SEO)
SEO (Search Engine Optimization) helps your business rank higher on Google, resulting in more leads and a bigger bottom line.
SEO isn't a single strategy—it's a constellation of techniques that work together to boost your Google ranking, helping to transform your website into a revenue-generating machine. For the best results, our team uses a wide variety of SEO tools and tactics.
Companies that implement SEO best practices enjoy a dizzying array of benefits. For example, businesses ranking high in the search engine results pages receive tons of clicks, resulting in a significant increase in traffic for their website and more exposure.
Improves User Experience
SEO doesn't only make your website desirable in the eyes of Google—it also massively enhances the user experience. That's because the same factors that boost your rankings in the search engines—such as super-fast loading times, responsive web design, and easy-to-use navigation—make a site more appealing to visitors.
Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
SEO provides trackable and quantifiable results. We are able to track nearly every aspect of our strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.
SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.
Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.
Enhances Site Relevance
You'll provide the engaging and relevant information users crave when you adhere to a proven SEO methodology. They'll start looking at your website as a fountain of useful knowledge and will be back often to drink from this enlightening digital spring. Being an incredibly valuable resource for your followers helps you forge meaningful customer relationships, a cornerstone of building a brand that inspires lifelong loyalty.
Essential Components of SEO Strategy
On-page SEO focuses on optimizing elements of your website to boost search engine rankings. These are things like keyword density and page speed. Off-page SEO is optimizing factors not found on your website, such as backlinks.
If a page doesn't load within three seconds, users will tend to bounce from your page. Don't be surprised if your rankings take a nosedive when this happens. If you want your web pages to be optimized, you’ll have to find a way to address this problem.
Karben has years of experience helping companies perfectly optimize their web pages. If you want it done right, give us a call today!
Keyword research is discovering the terms people in your target audience use when searching for products and services. Strategically embedding these terms on your website helps you rank for these phrases in the search engine results. This is a fantastic way to generate more site traffic and convert more leads.
Keyword research is essential to a successful SEO strategy because it reaches prospects with the same language they use, persuading them that you thoroughly understand their needs. You'll typically enjoy a site traffic increase when you rank for a relevant keyword. Studies show that the first five positions on an organic search engine results page get 67% of the clicks.
If you ever hope to succeed in your digital marketing efforts, you need to realize how crucial keyword research is. One of the biggest reasons inexperienced entrepreneurs fail is because they don't understand the number of businesses competing for the same customer base.
Keyword research can give you a much-needed competitive edge, allowing you to leapfrog over all the companies that don’t leverage the exponential power of digital marketing to their advantage.
At Karben, our team has considerable expertise in keyword research. If you want to ensure that you rank for the right keywords, contact us today!
One of the best ways to boost your search engine rankings and drive targeted leads to your site is by writing informative, engaging, and valuable content. Well-written content helps draw in prospects at every stage of the buyer's journey.
The best kinds of content are things a reader won’t be able to find anywhere else. For example, a blog post should provide everything a user is looking for when searching for that specific keyword. Longform content, which is 2,000 words or more, takes a deep dive into a topic related to your industry. It should be the only resource a reader needs to fully understand that subject.
At Karben Marketing, we can provide the high-quality content that helps your site rank higher on Google.
What Can an SEO Site Audit from Karben Marketing Do for You?
Optimizing a site to rank high in search engines is time-consuming and complex, requiring a high degree of technical expertise. That's why you should consider outsourcing it to the experts.
At Karben, we transform underperforming websites into bright diamonds of possibility. One of the ways we do that is by conducting a comprehensive SEO audit. An SEO audit evaluates how search engine friendly your website is, including why your site isn't getting the traffic and rankings it deserves.
We’ll take an in-depth look at your website, site analytics, Google search console data, and so much more. Using our precisely formulated SEO approach that generates millions of data points, we’ll create an SEO strategy that’ll maximize your chances of getting to the top of the search engine results.