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HomeServices / Search Engine Optimization

SEO

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

How We Do It

At Karben, we utilize a systematic approach that ensures SEO success for your business. Our SEO professionals look at multiple factors that will help maximize your visibility across all search engines. We will work tirelessly to build your on and off page strategy to help grow your business.

SEO Services

Basic SEO Audit
  • Analysis of URL structure, HTML code, content and layout

  • Speed test analysis on both desktop and mobile

  • Final overview document outlining the trouble areas and direction on how to fix those problems

  • Wrap-up overview consultation on SEO best practices

One-Time Audit and Website SEO
  • Website consultation

  • Keyword research

  • Title and meta tag optimization

  • Review of internal text links

  • Help with content writing

  • Social media consultation as it relates to SEO

  • Review of and implementation of Google Analytics (or similar platform)

  • Ranking/status report

  • Final overview document outlining the trouble areas and direction on how to fix those problems

  • Wrap-up overview consultation on SEO best practices

Ongoing National Reach SEO and Management
  • Website consultation

  • In-depth keyword research

  • On and off-page optimization

  • Link building and development

  • Title and meta tag optimization

  • Review of internal text links

  • Help with content writing

  • Social media consultation as it relates to SEO

  • Implementation of Google Analytics (or similar platform)

  • Monthly ranking/status report

Key Benefits to Search Engine Optimization (SEO)

Increased traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

ROI

SEO provides trackable and quantifiable results. We are able to track nearly every aspect of our strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website.

Cost effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO.

Brand awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy.