Updated: Jun 11
Did you know that about 92% of people state that what they see is the primary factor that influences them to purchase goods and services?
If you're trying to sell or promote something, you'll need to use graphic design to attract people and grow your business. Neglecting your logo and website design can be damaging to your business. There are many errors you can make whether you're just starting out or you've been in business a while. If you aren't sure how to build an eye-catching design, you've come to the right place. We are going to tell you about ten graphic design mistakes that you should avoid. Keep reading to learn about graphic designs for websites and how to improve your website.
1. Spelling Errors
Proofreading before you publish anything on your website is crucial. Having grammatical and spelling errors sends your customers the message that you're careless, and it will likely deter them from your product or service. It shows unprofessionalism and will negatively affect your business.
When creating your graphic designs for websites, double-check for spelling and punctuation mistakes. It won't take long to run it through a spell check and can make a big difference. You can also have someone else proofread your website before posting it. Grammar mistakes will also take away from your design and message. The errors will be easy to spot, and your consumers may have a hard time focusing on other things.
2. Must Be Compatible
When you're designing business websites, you need to be sure it works on all platforms. You want all your clients and consumers to have access to your site at all times.
If your site doesn't work on tablets or smartphones, you'll lose some of your business. It may take some extra planning, but ensuring your website is functional on mobile devices will help your website.
3. Overthinking Everything
Don't overthink your design. Sometimes simple designs are the best. Even if there's room in your design to add other graphics or images, that may not be the best option. This is something you should think about when you are making business website images. It can take longer for people to process and recognize your design if it's too busy or has too much going on. Do your best to stay focused on the overall design rather than one piece of it. It can be easy to spend all your time overthinking one part when you should really be looking at the combination of everything. Small details can make a difference, but they won't make or break your graphic design. If you're a perfectionist, you're probably going to want to change the color, font, and logo over and over again. Once you find a look you like, stick to you. Don't waste your time changing something that already looks good.
4. Choosing the Wrong Colors
Take your time creating a color palette for your logo. There are certain colors that go better together and are more appealing to the eye. When people see your graphic design, you want them to be drawn to it and recognize it as yours.
Playing around with different colors will help you see which ones work best together. Too many bright colors can be straining on the eyes and make it harder for people to read. The colors should also reflect your brand.
Think about recycling companies. They typically use greens and earthy colors, because people associate those two together.
It will make your brand easier to recognize. Be sure to consider the text, not just the graphic image.
The wording should be readable, and certain colors can make that hard to achieve. Bright red text on a bright blue background is difficult for people to see, and there are many other combinations like that.
5. Using Stock Photos
If you're on a budget, using stock photos can be great to help you save. However, it is one of the most common graphic design mistakes.
Many stock photos are overused and your clients will have likely seen them on other sites before. You want your design and website to look original, and you won't be able to achieve that goal if your photos are the same as other companies.
This may make your graphic design look cheap and unprofessional. Finding stock photos that aren't overused isn't easy, and it may be difficult to find one that creates the look you're going for.
6. Playing It Safe
Taking risks is a part of owning a business. It can be scary, and not every risk will be a success, but playing it safe can be damaging to your business. Graphic design is all about creativity and being original.
If you're playing it safe, you won't be in a position to create something better than your competition. By thinking outside the box, you may create something original that sets you apart from other companies and designs.
If your current web design isn't attractive to the audience, changing things up can only help. Even if your first or second design or big idea isn't successful, it won't be a total loss.
You'll learn more about what does and doesn't work, and you'll be able to grow. You will be able to create something better from these lessons.
7. Wrong Font
You want your website's design to be legible, and that means being specific about which fonts you choose. Using multiple fonts in a design can make it challenging to read.
Limiting the number of fonts you use can help make it more appealing to the eye. Using one or two fonts will help you create a great design that flows and looks organic. You don't want your design to look like multiple logos or websites were put together.
You should also consider the spacing between the letters. Adding spacing can make it easier to read. However, adding too much can make the design look messy.
8. Doing It Yourself
If you don't have experience with graphic design, it may be hard to create a logo. You may not know which colors, fonts, or other design techniques to use.
Hiring a professional graphic design service to help you create the perfect design can really help grow and improve your website and business.
If you already have a design, you can hire graphic design companies to make it more appealing and help you create something that represents your brand better. They may also have information or data about current or future trends that they can incorporate into your design.
9. Incorrect Hierarchy
The layout of your design makes a big difference. You want the most important information to be what people see first.
Based on the way your website is, your clients will know what to look at first. This can be challenging to figure out and may take some time, but it's imperative and will change the way people see your site.
You can use the size of the font, bullet points, and colors to create a hierarchy on your page. Skipping this step can be detrimental and your consumers may miss the sale you are promoting, a blog post, or an event you are hosting.
10. Saved In the Wrong Format
You must create and save your file in the correct format. If you don't take this into consideration at the beginning, you might be frustrated at the end of the process. By planning ahead, you'll save yourself a lot of time and energy. You won't want your design to become pixelated or blurry when you post it or print it. Knowing what media you are using before creating the design is also helpful. If you're creating a logo or design for a magazine, you'll use different formats than you would if you're publishing it online. If you want to reduce the chances of your graphic design being pixelated, you should make the image bigger. You'll be able to reduce the resolution later. If you make the image too small, you won't be able to increase the resolution, and it's better to be safe than sorry.
Graphic Design Mistakes
Learning how to create the best graphic design can take some time. Avoiding these graphic design mistakes will help you create a layout, logo, and website that you love and that attracts customers and clients.
If you are sure where to start, don't worry. Many companies have hired us because we know what flows together and what to avoid. Contact us and we can help you too.