8 Business Branding Tips Used By the Pros

There are a lot of business branding tips you'll come across on your journey to better your company. Learn our best tips here.

Did you know presenting a brand consistently across all platforms can increase a business's revenue by 23 percent? Add that to the knowledge that it takes 5 to 7 impressions for a person to remember a brand and you can see why business branding is a crucial area to focus on for any business owner.

But with new businesses appearing every day, how can you make your business stand out? Let us look at some business branding tips pros use to make their brand a memorable one customers will keep turning to.

1. Branding Tips: Refresh or Rebrand?

One of the first things you need to consider is whether your brand needs an update or a complete overhaul. A refresh is for companies that want their core identity to remain the same but that also want an updated look. It can mean modernizing the logo, changing color palettes, choosing new fonts, and other cosmetic tweaks.

A rebrand is starting from scratch to create a new identity for your company. Look at your business and see if your core identity remains the same and if it has the same mission and values as when it began. If your business feels dated and out of touch, then a rebrand can be the right brand strategy.

2. Identify Needed Changes

Before you can fix anything, you have to know what the problems are with your brand. Look at your competitors and see what they are doing. Is it successful and if so, why?

Next, look at your own brand's logo, fonts, tone of voice, color palette and see if it stands out from competitors. Is it easy for someone who does not know the company to understand what you are selling and what industry the business is in?

Any part of your brand identity that is not unique and that does not offer the results you want needs a change.

3. Authenticity and Originality

Consumers sniff out insincere marketing. When building a brand, focus on what your business really has to offer and not on an idea.

You also want to avoid copying your competitors. Not only will it be less likely for consumers to find you if your brand is very similar to another business, but it may also put them off if they do find you. Copying a brand tells people you do not have anything new to offer and why would they choose a business with no originality?