Behind every successful brand image is a professional graphic design agency. Learn why you should hire one by clicking here
45% of new businesses fail within the first five years. One of the top reasons that this occurs is because of bad marketing. This complex business component takes a lot of time and effort to be successful.
A key component to good marketing is quality graphic design. If you are a business owner who is looking to take your marketing to the next level, it's time to consider hiring a graphic design agency. Read on to learn more about why you should hire a graphic designer.
1. Creates a Brand Image
In marketing, your brand image is one of the most important elements to develop early on. A brand image is how your potential customers perceive your business. Your brand identity is what you are trying to convey to those customers.
You want your brand image and identity to match up as much as possible. A professional graphic designer is trained on how to take a brand identity and communicate that to potential consumers.
Overall, your designer can help you create a professional and positive brand image. This equals higher sales and increased reputation.
2. Makes You Unique
When you aren't an expert in graphic design, you probably won't know how to use those complex tools. Therefore, you'll find yourself using templates. These templates often look cheap and boring.
Customers have seen these all before and they won't do you any good in making a lasting impression. Creative talent can design innovative content that matches your brand image and puts you ahead of the competition. Remember that there are so many options out there for your customers, so make yours unforgettable.
3. Establishes Consistency
Consistency in business is essential. This is true when it comes to the quality of service but also the image that you portray. When you think about a fast food restaurant that uses red and yellow, what comes to mind? McDonald's, of course.
Because successful brands like McDonald's are so consistent in their marketing, you have created an association between two simple colors that reminds you of them. This is the same consistency that your brand should be following so that the customer can always recognize your business.
4. Builds Customer Trust
Consistency and quality can be communicated through graphic design. Something as simple as a low-quality business logo could turn potential customers off.
A customer takes in all aspects of your business when establishing how trustworthy your company is. If your graphics are sloppy and unprofessional then what does that say about the service you might provide? Professional design is a reflection of a business that takes its services seriously.
If you aren't a graphic designer, things can get messy quickly. From using the wrong file format to design errors, there are plenty of mistakes to be made. An expert can help you avoid that!
5. Adapt to New Trends
Technology is constantly evolving and new trends emerging. A quality graphic designer can stay ahead of these trends and apply them to their work.
This means that you will get the most up-to-date design trends while staying true to what makes your brand unique. Examples of this could be muted color schemes, minimalism, and so on.
In the modern age of social media, it can be overwhelming to keep up with everything on top of running a successful business. When you hire a graphic designer, they'll take care of keeping things fresh while you tend to the other important things.
6. Results Driven
Whether you are designing your first logo or working on a specific marketing campaign, there is always a goal in mind. A graphic designer can take your objective and use it to develop your materials.
They have the knowledge and skill to communicate non-verbally with your potential customers. This occurs through logos, website designs, packaging, signage, infographics, and more.
There are elements of design that many people are completely unaware of that could change the effectiveness of your advertisement. Did you know some colors make us feel a certain way?
According to the "Ketchup and Mustard Theory," McDonald's uses red and yellow to influence you on a psychological level. These colors have been shown to make you hungrier.
7. Saves You Time and Money
As previously mentioned, you probably don't have the extra time to learn how to use design programs and come up with in-depth designs. There are a plethora of things that you have your hands in already. Hiring a graphic design agency means you have someone who can come up with and create your designs in less than half the time that you can.
They will also have the software and knowledge on creating cost-effective designs. That means you won't be out the money for unnecessary software and they'll help you create designs that are easy to print.
Take Marketing to the Next Level with a Graphic Design Agency
No one has ever said that owning a business would be easy. There are so many components that you must get right to create success. With that said, you could take one big task off your to-do list and put it in the hands of someone who knows how to do it the right way!
Hiring a graphic design agency is not just good for marketing, it's good for business. These are just a small list of reasons that you should invest in your graphic design.
If you are looking to propel your business with great graphic design, contact us today!