Almost two-thirds of all online experiences begin with a search engine according to one study by BightEdge. That means if you're not appearing in search results, you're missing out on a huge chunk of potential traffic.
SEO is the practice of enhancing your website so it ranks higher in search engine results. And an effective SEO content strategy is key to driving organic traffic to your site.
In this article, you will find six easy steps to develop an effective SEO content strategy. Let's begin.
1. Define Your Target Keywords
The first step is to identify the target keywords for your business. These are the keywords that potential customers are searching for when they're looking for products or services like yours.
There are a number of web-based tools you can use to research keywords. Once you've identified a few potential keywords, it's time to start creating content around them.
2. Audit Your Existing Content
The next step is to take inventory of the content you already have on your site. This will give you a good idea of what topics you're already covering and where there might be gaps in your content.
To do this, export all of your blog posts and pages into a spreadsheet. Then, using the target keywords you defined in step one, see which of those keywords are being used in your existing content.
3. Create a Content Calendar
Once you know which keywords you want to target and what kind of content you need to create, it's time to start planning out your editorial content calendar.
A content calendar is a tool that helps you plan and organize your content. It can be as simple as a spreadsheet with columns for the date, topic, keyword, and other information about each piece of content.
4. Write Compelling Title Tags and Meta Descriptions
The title tag and meta description are the first things potential customers will see when your website appears in search results. That makes them two of the most important elements of on-page SEO.
Your title tag should be unique to each page on your site and should include the target keyword for that page. The meta description is a brief summary of the page's content. While it doesn't have to include the keyword, it should be compelling enough to make potential customers want to click through to your site.
5. Optimize Your Images
Images are an important part of any piece of content, but they're also an opportunity to optimize your website for search engines.
When you upload an image to your website, you should include a keyword-rich file name and alt text. The file name is the name of the image file on your computer.
The alt text is the wording that shows when someone hovers over an image on your site. This alt text helps search engines understand what the image is and how it relates to your content.
6. Build Links to Your Content
Link building is the process of getting other websites to link to your site. These are often called backlinks. The more high-quality backlinks you have pointing to your site, the higher your site will rank in search engine results.
There are a number of ways to build links, including guest blogging, broken link building, and directories. The most important thing is to make sure the links are coming from high-quality websites that are relevant to your business.
By following these six steps, you can develop an effective SEO content strategy that will help you drive more traffic to your website.
SEO vs Content Marketing
It's important to understand the difference between SEO and content marketing before you start creating content. While search engine optimization is the process of optimizing your website for search engines, content marketing is a broader strategy that includes SEO. Your marketing content focuses on creating useful, relevant, and compelling content that will attract customers to your business.
While SEO is important, it's only one part of a successful content marketing strategy. To really succeed at driving organic traffic to your site, you need to create great content that people are looking for and promote it effectively.
Types of SEO
The two main types of SEO are on-page SEO and off-page SEO. On-page SEO is the optimization of the content and other elements of your website. Off-page SEO is the process of building links and improving your site's authority.
When it comes to developing an effective SEO strategy, both types of SEO are important. However, if you're just starting out with SEO, it's important to focus on on-page optimization first. Once you've mastered the basics of on-page SEO, you can start working on off-page SEO tactics.
How to Choose an SEO Agency
If you decide to hire an SEO agency to help with your content marketing strategy, there are a few things you should keep in mind.
When choosing an SEO agency, it's important to find one that understands your business and can help you achieve your goals. The best way to do this is to ask for case studies or examples of their work.
You should also look for an agency that has a proven track record of success. The best way to do this is to ask for references or testimonials from past clients.
Finally, you need to make sure the agency is a good fit for your company's culture. The best way to do this is to meet with the agency in person and get a feel for their team.
When you find an agency that meets all of these criteria, you can be confident that you've found a partner that can help you develop an effective SEO content strategy.
Work With Us on Your SEO Content Strategy
Karben Marketing is one of Chicago's leading SEO agencies. We help you to develop your SEO content strategy and create high-quality content that will rank well in search engines and attract customers to your business.
To learn more about our services, contact us today. We'll be happy to answer any of your questions and help you get started on your SEO strategy.